From The Blog

Andrew Kakai

Andrew Kakai

Thursday, 12 January 2017 17:55

Get your own Personal Blog!

Want to set up, OWN and run a Personal Blog? Let's get you set up!

For a limited time, we are running a special to get you blogging! The best part is, you will actually OWN it and run it as you please, of course we will be there to guide you and assist you every step of the way.

Read More: Starting Your Own Blog

From Only R3,800

 

What you get:

  • Your OWN personalized domain name*
  • 50 Personalized email accounts with Webmail and Online Email Account Manager
  • You actually OWN the blog
  • First 2 Months Hosting FREE**
  • Fully Designed & Developed Blog with all the bells and whistles:
    • You choose the categories, we set them up
    • Multimedia Uploads
    • Easy blog management tools
    • Social Media Integration - We will help you get set up across ALL social media platforms afterwhich you can share your content and manage your own content

* Yearly domain fees apply after the first year

** Minimal Monthly hosting fees apply after the first 2 months.

From Only R3,800

CLICK HERE TO SIGN-UP!

Thursday, 12 January 2017 17:37

Starting your own Personal Blog

If Starting Your Own Blog is that item you are yet to tick off your bucket list, then this is the article for you. Read on…

Blogging has quickly become one of the most powerful and popular ways of communicating your message online, spreading news & information, or just having a platform to air your views. There are literally millions of blogs online, but there is always room for one more. It’s a great way to not only share information, but do so with your own personal touch. Here’s a final tip: You can actually make some money doing it!

So, granted there are various platforms online where you can start and maintain a free blog, but I’m big on actually owning the resource by registering, developing and ultimately owning your blog. Trust me, it’s not as complicated as it sounds, and I will show you how exactly how to get up and running, and succeed in being a blogger.

Let’s get cracking:

dm blog personalblog sidePick A Topic

First things first… decide what topic you want to blog about. This should be easy for you, as by now you probably already have an idea what information you want to share. Tip: Pick a topic you are familiar with, one that comes easy to you and you probably are a bit knowledgeable on. Internet users have become a bit more savvy nowadays and if they pick up that you do not know what you’re talking about, haven’t researched, or simply have no clue on a specific topic, they quickly move on to the next blog.

Get A Blog Developed

Ok, so you’ve decided on the interesting topic you want to blog about. The next obvious step is to equip yourself with the tools to enable you to get your message out there… in other words, get your blog set up. As I mentioned earlier, there are various free solutions and platforms out there that can get you going, but these come with their limitations. The advantages of getting a paid solutions you own are:

  • You get a personalized domain name / web address that you OWN. This can be www.yourname.com or whatever you choose to call your blog.
  • Because you own the domain, you can personalize your email address e.g. This email address is being protected from spambots. You need JavaScript enabled to view it., run additional services on your domain etc.
  • There are no limitations in regards to content shared, material etc. It is your blog, so you can pretty much do as you please.
  • You actually fully OWN your blog.

Tip: Pick a catchy, memorable name for your domain. Makes it easier for users to find you and remember how to get to your blog

Start Small

There’s no rush, after all, Rome was not built in a day. Start small, and constantly build up your articles and blog items.

Build Your Audience

The key to a successful blog is the ability to build a large following, and it goes without saying therefore, that to grow that audience, you need to be visible on as many platforms as possible. The beauty of the internet nowadays is that Social Media platforms, online directories, search engines and the likes, have made it easier to target, develop and grow your audience by making your information available across different platforms. Therefore the key to growing that audience and building a successful blog is… SHARE.

Be consistent

Picture this scenario: You have your favorite TV show, you’re accustomed to watching it at a specific time or on a specific day, and all of a sudden you don’t know when it will air, or if it will air at all. Frustrating right? The key to building an audience and a successful blog is consistency. Keep your readers locked onto your blog by consistently providing them with content. After all, they logged onto your blog to read what you have to share right? What’s the point if they cannot consistently get new material to satisfy their appetite?

Be Yourself, Be authentic

Nothing kills a blog faster than material that can be found or has been seen elsewhere. Be it your writing style, imagery, topics… Be original, but most of all, Be yourself. You do not need a fancy style of writing, or the best command of the English language (it does help to check for grammatical errors and typos). At the end of the day, the main purpose of a personal blog, is to give readers the ability to see any topic through your eyes, to be able to see things from your point of view and ultimately get your message across. SO own that space and make it yours.

Need more information on how to get Started With Your Own Blog? Speak to one of our consultants, and let’s get you up and running. OR Check Out THIS SPECIAL!

So the ‘Digital Marketing’ buzz words have finally made their way into your vocabulary, and you’ve realized that you cannot ignore them any longer. Or maybe you’re just at your wits end on how to cash in on this technological wave, or last but definitely not least, you want to grow your business by expanding your reach and ultimately your market. Now, we do realize it can be somewhat overwhelming and intimidating figuring it all out or knowing where to even start, so let’s try and simplify this process for you and get you on your way to implementing and maintaining a solid and effective online presence.

Let’s start by defining what a Digital Marketing Strategy is. In simple terms it is a set of tools that enable you to achieve your marketing goals (in this case digitally) that will ultimately expand your business by growing its market and customer base.

Just to avoid bombarding you with too much information, this will be broken down into a Four-Part series:

  • Digital Marketing Strategy Part 1 : The Basics
  • Digital Marketing Strategy Part 2 - Get Seen, Get Found
  • Digital Marketing Strategy Part 3: Get Traffic, Get Leads
  • Digital Marketing Strategy Part 4: Review, Convert, Get Clients

Stay on the lookout for the full series.

In this article we cover the basics:

  • Branding - Your Identity
  • The Elements - Creating / Developing you online presence

Now, most agencies, or professionals will jump right into the nitty-gritty of Digital Marketing and all the jargon that goes with it. We like to start right from the beginning… knowing, understanding and defining WHO YOU ARE... i.e. your Brand.

drutechmedia brandingBranding – Your Identity

You may be excited and impatient to get your brand out there, get online, get onto social media, etc. But one of the most important aspects of developing a lasting and effective strategy starts from developing your Brand.

Your Brand is more than just your logo, or a fancy, colorful depiction of your company, it is who you are, and what you want your target market to perceive you as. Before the advent of social media and online marketing as a whole, customers chose to do business with companies that they could relate to, that spoke to them, based on what they could SEE or HEAR and how a brand depicted itself, brands that displayed values that customers could relate to and thus wanted to be associated with stood above the rest. Companies like Apple have spent large amounts of money and time in developing and growing their brands to the point where some consumers simply want to buy into the brand or be associated with it. The same should apply to your brand. What does your brand say about you? Does it elicit feelings of pride? Are you proud to wear and carry your brand? What do your customers think of your brand? All these are questions you need to answer confidently in order to gauge the effectiveness of your brand and before launching into the online space. So, start with ensuring that your brand is a solid effective depiction of your company. One that reflects your values, your mission, goals and speaks to the consumer.

Once you have that bit sorted, this rolls over into your Corporate Identity, your stationery, digital elements (Email signatures etc.), marketing and promotional material and so on. All these elements need to bear some form of uniformity and clearly depict your brand. This carries over onto the type of imagery you use, the platforms or medium that you use etc. For example, if you are a corporate dealing primarily with high-end business clients, your colors, imagery, message etc. needs to speak to that market. You would not for instance use funky playful colors, messaging or images to speak to that market now would you?

Your brand is your persona, what the market perceives of you, and what expectations they should have when doing business with you. Make it a powerful one.

 

The Elements - Creating / Developing you online presence

drutechmedia webOk, you’ve got your brand sorted, you have developed your company profile, worded it correctly, checked it for typos and grammatical errors, and you’re happy and ready to go online.

I sometimes find it amazing and somewhat shocking that in 2017, some companies that have been in business for a while do not have a website! How do you expect to be found? How do you plan to tap into the digital market if your would-be customers cannot find you?

Like many, I am one of those people who quickly fire up Google when I need to find a product or service, and simply put, if I cannot find your website and subsequently your company in the first 2 pages, chances are I will never do business with you (I will delve into Search Engine positioning at a later stage). Let’s consider the alternative… this would be akin to me jumping into my car and driving around looking for what I need, and let’s face it, I don’t have that time or energy while I could simply ‘Google’ what I need. Hopefully you quickly see the importance of having an online presence.

Let’s talk basics.

Assuming you’re one of the few who are yet to get a website, this one’s for you.  Without going into too much detail, the steps are as follows:

1. Get / Register a domain name
This is the web address by which your users can find you. The most advisable practice would be to use your brand / company name in a simple but memorable form. This would typically be: www.yourcompany.com. But remember, keep this simple and short so that your users can easily remember.

2. Get Your Website Developed
Your website is not only an online brochure or representation of who you are, it also provides your customers a chance to interact with you and even buy your products/services. Look at it as your online shop front, you want to be able to tell users who you are, what you’re selling, but at the same time convert those visitors to customers. You therefore need to be able to have a functional interactive website where you can generate leads and get customers. Gone are the days where you could get away with a pretty looking website, users now want more functionality and the ability to interact with you.

3. Hosting Your Website
Your website has been designed and developed, now it needs to be available. It’s no use having a snazzy, flashy website if your users cannot log onto it. It goes without say that you get what you pay for, and you may be tempted to use a cheap hosting service to cut costs, but in the long run, this will do you more harm than good. Gone are the days when users had to pay exorbitant hosting fees, now you have affordable options to have your website hosted, but don’t skimp on this. Have your website hosted by a reputable company that can guarantee some level of uptime, availability and a high level of support should your website go down for any reason.

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CLICK HERE TO LEARN MORE ABOUT OUR DESIGN SERVICES


Next:  Digital Marketing Strategy Part 2 – Get Found, Get Seen

Tuesday, 03 January 2017 23:01

Privacy Policy

This privacy policy has been compiled to better serve those who are concerned with how their 'Personally Identifiable Information' (PII) is being used online. PII, as described in US privacy law and information security, is information that can be used on its own or with other information to identify, contact, or locate a single person, or to identify an individual in context. Please read our privacy policy carefully to get a clear understanding of how we collect, use, protect or otherwise handle your Personally Identifiable Information in accordance with our website.

What personal information do we collect from the people that visit our blog, website or app?
When ordering or registering on our site, as appropriate, you may be asked to enter your name, email address, phone number or other details to help you with your experience.

When do we collect information?
We collect information from you when you subscribe to a newsletter, fill out a form or enter information on our site.
Provide us with feedback on our products or services

How do we use your information?
We may use the information we collect from you when you register, make a purchase, sign up for our newsletter, respond to a survey or marketing communication, surf the website, or use certain other site features in the following ways:
      To personalize your experience and to allow us to deliver the type of content and product offerings in which you are most interested.
      To administer a contest, promotion, survey or other site feature.
      To send periodic emails regarding your order or other products and services.
      To follow up with them after correspondence (live chat, email or phone inquiries)

How do we protect your information?
Our website is scanned on a regular basis for security holes and known vulnerabilities in order to make your visit to our site as safe as possible.
We use regular Malware Scanning.
We do not use an SSL certificate
      We only provide articles and information. We never ask for personal or private information like names, email addresses, or credit card numbers.

Do we use 'cookies'?
We do not use cookies for tracking purposes

You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser settings. Since browser is a little different, look at your browser's Help Menu to learn the correct way to modify your cookies.

If you turn cookies off, some features will be disabled. that make your site experience more efficient and may not function properly.

However, you will still be able to place orders .


Third-party disclosure
We do not sell, trade, or otherwise transfer to outside parties your Personally Identifiable Information.

Third-party links
We do not include or offer third-party products or services on our website.

Google
Google's advertising requirements can be summed up by Google's Advertising Principles. They are put in place to provide a positive experience for users. https://support.google.com/adwordspolicy/answer/1316548?hl=en
We have not enabled Google AdSense on our site but we may do so in the future.

California Online Privacy Protection Act
CalOPPA is the first state law in the nation to require commercial websites and online services to post a privacy policy. The law's reach stretches well beyond California to require any person or company in the United States (and conceivably the world) that operates websites collecting Personally Identifiable Information from California consumers to post a conspicuous privacy policy on its website stating exactly the information being collected and those individuals or companies with whom it is being shared. - See more at: http://consumercal.org/california-online-privacy-protection-act-caloppa/#sthash.0FdRbT51.dpuf

According to CalOPPA, we agree to the following:
Users can visit our site anonymously.
Once this privacy policy is created, we will add a link to it on our home page or as a minimum, on the first significant page after entering our website.
Our Privacy Policy link includes the word 'Privacy' and can easily be found on the page specified above.

You will be notified of any Privacy Policy changes:
      On our Privacy Policy Page
Can change your personal information:
      By emailing us
      By logging in to your account

How does our site handle Do Not Track signals?
We honor Do Not Track signals and Do Not Track, plant cookies, or use advertising when a Do Not Track (DNT) browser mechanism is in place.

Does our site allow third-party behavioral tracking?
It's also important to note that we do not allow third-party behavioral tracking

COPPA (Children Online Privacy Protection Act)
When it comes to the collection of personal information from children under the age of 13 years old, the Children's Online Privacy Protection Act (COPPA) puts parents in control. The Federal Trade Commission, United States' consumer protection agency, enforces the COPPA Rule, which spells out what operators of websites and online services must do to protect children's privacy and safety online.
We do not specifically market to children under the age of 13 years old.

Fair Information Practices
The Fair Information Practices Principles form the backbone of privacy law in the United States and the concepts they include have played a significant role in the development of data protection laws around the globe. Understanding the Fair Information Practice Principles and how they should be implemented is critical to comply with the various privacy laws that protect personal information.
In order to be in line with Fair Information Practices we will take the following responsive action, should a data breach occur:
We will notify you via email
      Within 7 business days
We will notify the users via in-site notification
      Within 1 business day

We also agree to the Individual Redress Principle which requires that individuals have the right to legally pursue enforceable rights against data collectors and processors who fail to adhere to the law. This principle requires not only that individuals have enforceable rights against data users, but also that individuals have recourse to courts or government agencies to investigate and/or prosecute non-compliance by data processors.

CAN SPAM Act
The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells out tough penalties for violations.
 
We collect your email address in order to:
      Send information, respond to inquiries, and/or other requests or questions
      Process orders and to send information and updates pertaining to orders.

To be in accordance with CANSPAM, we agree to the following:
      Not use false or misleading subjects or email addresses.
      Identify the message as an advertisement in some reasonable way.
      Include the physical address of our business or site headquarters.
      Monitor third-party email marketing services for compliance, if one is used.
      Honor opt-out/unsubscribe requests quickly.
      Allow users to unsubscribe by using the link at the bottom of each email.

If at any time you would like to unsubscribe from receiving future emails, you can email us at
      Follow the instructions at the bottom of each email.
and we will promptly remove you from ALL correspondence.


Contacting Us
If there are any questions regarding this privacy policy, you may contact us using the information below.
drutechmedia.co.za
110 Hornbill Road, DOuglasdale

Johannesburg, Gauteng 2191

South Africa
This email address is being protected from spambots. You need JavaScript enabled to view it.

Last Edited on 2017-01-03
Tuesday, 03 January 2017 00:18

Domain Services

Let Us Manage Your Domain Requirements, so that you can focus on your Core Business.


Need a Domain Name reserved, registered or managed? Need Email Services? Or maybe you just need your website hosted? We've got you covered.

We offer various Domain Services based on client requirements, and our experienced technical team is capable of managing your domain, thus taking the headache away from you so that you can focus on your core business.

Services offered:

  • Domain Reservation / Registration
  • Domain Management
  • Web Hosting
  • Email Management
  • Systems Integration

TALK TO US about a customized solution.

Monday, 02 January 2017 23:59

Digital Marketing

Get Found . Get Noticed . Get Traffic . Get Clients


Ok, you have a website, this means you're sorted right? Wrong. It's not enough just to have your website online. For it to be effective, you need to ensrure that you are reaching the right people, your customers. You customers need to be able to find you, know and understand what you do, and be able to engage with you. An effective Digital Marketing Strategy will ensure that you are able to generate/convert your online customers. We provide solutions tailor-made for your business, from Social Media Marketing to Email Marketing, SEO and more:


01. Social Media Account Setup & Design

Our creative and marketing teams will ensure that you are set up accross all relevant platforms (Facebook, Twitter, LinkedIn, YouTube etc.), including designing graphics for your pages. TALK TO US about a customized solution.


02. Social Media Marketing

It's not enough to be on Social Media platforms. You need an effective strategy to maximize the potential of these platforms. Engage, Grow and Convert your audience online with effective social media marketing tools. Our experienced Marketing team is ready to develop a successful campaign strategy for you. TALK TO US about a customized solution.


03. Email Marketing

Get an Optimized Email Marketing Strategy and turn your subscribers into clients by providing highly targetted campaigns, tracking engagement, and customizing your email communication to produce results. We have the tools, just bring the coffee. TALK TO US about a customized solution.


04. Search Engine Optimisation (SEO)

Drive traffic to your website by ranking high on Search Engines, and convert that traffic into leads. TALK TO US about a customized solution.

Monday, 02 January 2017 23:28

Development

Functional . Friendly . Effective Systems

The Digital Age brought with it a lot, including the need to have functional systems for either internal or client-facing purposes. However, a bit of thought needs to go into planning and executing these systems in order to ensure that they serve the purpose for which they were developed. This includes visual appeal, powerful functionality, ease of use, scalability, among others. Our experienced team is well versed in this area, based on years of experience and knowledge in the field. Be it a customized solution, an interactive website, a Content Management System or a even a Mobile App, you can be sure that you are in good hands and will develop a functional solution for you. Our services include:

01. Web Development

We develop everything from simple Websites, to complex Websites capable of running on any platform. Whatever your requirements, our experienced team is capable of providing you with a customized and effective solution. TALK TO US about a customized solution.

02. CMS Development

Need a fully functional, scalable Content Management System? You're at the right place. Be it a Joomla, Wordpress, Drupal, or other system, you can be sure that we will provide you with an effective, functional and scalable system capable of handling an almost unlimited amount of content. TALK TO US about a customized solution.

03. Web Application Development

Need a solution that doesn't necessarily fit into the above categories? TALK TO US about a customized solution, and one will be developed for you. Some of our Custom Web Applications include but are not limited to:

  • Event Booking & Management Systems
  • Hotel Reservation Systems
  • Online Document Management Systems & Databases 
  • Knowledge Base
  • Customer Relationship Management Systems and more...

04. Software Development

We also offer Customized Software Solutions. TALK TO US about a customized solution.

05. Mobile Application Development

Need a Mobile App? Say no more, we have you covered. Whatever your requirements are, whether simple or complex, our techies are ready and waiting to provide you with a functional, user-friendly and effective application. TALK TO US about a customized solution.

06. eCommerce Solutions

Need to sell goods / services online? TALK TO US about a customized eCommerce solution for your business and start selling in no time! We provide a complete solution from an online catalog/shop, to shopping cart solutions and online payment gateways (Through our partners)

Monday, 02 January 2017 23:06

Design

It All Begins With Your Brand

Humans are visual creatures, hence we are all attracted to visually appealing things. Your brand therefore needs to fulfil this basic human trait. 

It doesn't however stop there, successful brands are those that are able to effectively communicate your message, by telling your potential clients who you are, what you do, your values and more.

Your brand should therefore be the one thing you absolutely cannot compromise on.

We offer various design services to suit your needs:

 

01. Logo Design

Start Here: We offer custom logo design services to get you started and to get you noticed. Our team of creative designers work with you to provide you with a product that works for YOU and effectively conveys who YOU are.


02. Custom Corporate Identity Design

You need a Corporate Identity to go with your shiny new logo. We customize a CI package based on your needs. This includes but not limited to:

  • Business Cards
  • Letterheads
  • Email Signatures
  • Folders
  • CD Covers and more...

03. Marketing & Promotional Items Design

Your brand extends to all the Marketing & Promotional items you use to get your brand out there. We offer custom design for items including:

  • Pull-Up Banners
  • Flags
  • A-Frames
  • T-Shirts
  • Gazebos
  • Vehicle Branding and more...

04. Mobile App design

Our design services extend to Mobile Application Design, to ensure that your brand is effectively carried over to different platforms. TALK TO US about a customized solution.


05. User Interface design

Need a user interface for your internal / client-facing systems? TALK TO US about a customized solution.

Tuesday, 27 December 2016 15:53

Contact Us

 

   
Tel: +27 79 524 0905
   
Email:  This email address is being protected from spambots. You need JavaScript enabled to view it.

Connect With Us:

           
dm rss icon dm twitter icon dm fb icon dm linkedin icon dm skype dm google

Tuesday, 27 December 2016 15:52

Careers @DrutechMedia

WE ARE HIRING!

Position: Intermediate Web Developer - Johannesburg

Think you've got what it takes to join the talented team @DrutechMedia? Read on...

We are currently seeking a talented Web Developer to join the team. The role is ideal for a skilled intermediate developer capable of handling both Front and Back-End development, and looking to grow into a senior position.

Candidate must posses a broad technical skill set, a good understanding of web standards and best practices and a keen interest in the latest technologies.

Applicants must have a minimum of 2 years work experience and a good understanding and implementation of the following technologies:

  • CMS Development (Joomla & Wordpress a MUST)
  • Ability to code in pure HTML
  • CSS
  • Javascript
  • JQuery
  • A basic understanding of PHP including ability to read code
  • Basic design skills
  • Mobile Application Development skills will be a bonus.

Application Process:

  1. COMPLETE THE FORM BELOW. Please ensure that you complete the form correctly. Incomplete submissions will not be considered.
  2. Shortlisted candidates must avail themselves for an interview. No telephonic interviews will be conducted.
  3. If you do not receive a response to your e-mailed CV within fourteen(14) days of sending it, please consider your application unsuccessful.
  4. Please do not respond if you do not meet the above requirements.

APPLICATION FORM

    

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About Us

 

A Digital Marketing Agency that does more than just create and sell your brand...We re-define it. We are a team of industry professionals, backed by years of combined experience in the industry.

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